In 2012 Ray White became curious to develop a formal list of the top industry performers within the Queensland property market. It wouldn’t be the first of such lists aiming to rank high performers that had been created but the approach was different from previous attempts within the real estate industry. In the past existing lists that rank real estate agents in Australia have relied upon the self-nomination of the agent and, as a result many of the industry’s top producers were not included, simply because they did not nominate themselves. In this process we went about sourcing data available on volume of listings and number of sales from different industry data providers. It became very important to closely examine each individual, as some operate as teams or business owners who log all sales by their team as their own. We decided to create a list based on some simple and easily scrutinised criteria. Thanks to strong relationships with key data providers, access to market information (including media profile) and the resources to analyse the data, Ray White took the lead on creating a reliable top agents list.
It was from this idea that Queensland’s A List was born. In 2013, Ray White published the A List ranking of Queensland’s top real estate agents. The list of 85 salespeople was officially released in November 2013 at our exclusive invitation only A List conference of which 75 members of the 85 were in attendance.
The A List analysed market size, market share, listing share, media share, community engagement and marketing. The process involved eight months of travel, interviews that created a solid foundation of comparisons, for example the most driven car by A Listers was Mercedes Benz, research and culminated in a conference.
The conference brought together the leading real estate agents in Queensland to celebrate their career and achievements, identify trends, share insights, challenge norms, hear from industry leading speakers, and network with like-minded professionals. This was the first event of its kind in Queensland, where salespeople were identified, interviewed and then invited to join. We had a lot of talk in the industry because it was an invitation only conference and many people wanted to take part who had not qualified.
Riding on the back of a very successful conference in 2013, we are pleased to be up and running for a new list and event for 2014. In response to feedback we have increased the list to 148 salespeople (roughly 1 per cent of the state’s industry) and will also be holding a cocktail party with awards to finish the conference with a bang!
The conference is tailored to our industry leaders and it is about having these great people recognised for what they do in the industry.